LORDELE is a New York based unisex clothing and accessories label established in 2016 by NAY CAMPBELL 



 CAMPBELL  is a visual artist, storyteller and downtown clown with a focus of cultural development through the lens of BOWERY 



 BOWERY is a fictional state of awareness, a warped commentary on cultural acceptability, a platform for the celebration of outsiders 


 The autonomous fashion labeland the New York BOWERY are not distinctly synonymous, but one could not exist without the other